When it comes to property and casualty insurance, the category big dogs dominate...

 
 

... with messages focused on lowest price and relief from anxiety. Nationwide needed to do something different to increase familiarity, hammer home “treats me like a member,” and drive consideration. So they introduced a new word to the insurance lexicon: empathy. As a result, this year Nationwide achieved its biggest familiarity lift in three years, moved the needle on “treats me like a member” and led the entire industry in driving consideration for both home and auto insurance.


 
 

ESPN launches a national network dedicated to the Southeastern Conference

 
 

In Summer 2013, ESPN decided to launch a national network dedicated to the Southeastern Conference. Though the conference was revered for college athletics, the SEC Network faced two challenges: distribution and a small audience footprint. For a successful launch, the work needed to be bigger than sports alone. So the Network invited fans to “Take It All In,” putting the SEC’s unique, compelling culture up on a pedestal. And the message resonated. By its debut on August 14, the SEC Network was the most successful cable network launch in history.

Campaign included integrated content for each one of the 14 SEC schools. This is just a sampling of the work.

 
 

the “Best Regional Bank"... Huntington Bank

 
 

This campaign demonstrates Huntington's commitment to being passionately devoted to doing the right thing. Positioning drove new inside outside marketing philosophy, resulting in double digit account increases in a declining category but also set a new standard in customer retention. Also increased key measures such as brand awareness, favorability, consideration among new customers and added services among existing customers. Additionally, Money magazine named Huntington the “Best Regional Bank” in the U.S. 2013 & 2014.  How's that for doing the right thing?


 
 

Call of Duty

 
 

To introduce the first downloadable content pack for “Call of Duty: Black Ops,” which included a Berlin Wall map, we created an in-game music video featuring the rock ballad “Wind of Change” by the German rock band The Scorpions. It resulted in over 1 million organic likes on Youtube and ignited millions of impressions in the press.

 
 
 
 
 
 

Mizuno and the Power of Running

 
 

With a staggeringly small budget, Mizuno took on a staggeringly big idea. Instead of focusing on product attributes, Mizuno asked people to imagine what would happen if everybody ran, leveraging a statistical analysis that quantified the transformative power of running. And Mizuno’s brand reputation soared. 

 
 

It takes cajones to make an international supermodel out of a wrinkly old woman.

Columbia Sportswear is a story of integration.  It’s about creating an idea and sticking to it, and making it a part of the brands DNA.  For 8 years, Bill managed the integration, consistency and evolution of a successful integrated campaign that generated 95% advertising favorability, 250% higher purchase intent among ad aware and consistent year-over-year sales increases.