Driven by business results, inspired by creativity.
I believe safe is dangerous. In a world where the safe choice is often left in the dust, I believe great communication starts with a client trusting their agency to meet business goals and still push the boundaries.
There many hats a marketing service professional wears, but the most important hat we wear is problem solver. As such, I hire and train my team to be the drivers of business objectives, not project managers.
It’s not all business, however, account people are equally driven by the power of ideas. To inspire great creativity, we must be willing to throw ourselves into the creative process. We take on the role of an enthusiastic participant, rather than a dispassionate process person. The new marketing realities require that us to be generalists who are experts at delivering communication solutions for business problems.
Toward that end, we must understand objectives, find solutions, and lead the production and implementation. And most importantly, we must be able to demonstrate the value these solutions will have in advancing business objectives.
